the local shopping experience

We are an exciting Pune based start-up in the hyperlocal marketplace space. Our dream is to deliver a solution that can be used by Brands, Multi-Store Chains, Malls, Stores and Restaurants to provide an online marketplace experience to their customers.


Our Story

The retail market is huge. After surveying the opportunities and competition, we realized the need for a simple online avatar of a physical marketplace for shopping convenience. That's our vision - 'click on market'. Our solution provides large brands, distributors, malls, multi-vertical retail chains with the choice of setting up a private marketplace or joining our public one for online shopping by their customers.


Swati Deodhar


  • Swati Deodhar

As originator of the GullyBuy concept, she believes in being a ‘responsible shopper’ by buying from local shops, thereby promoting local entrepreneurs and a sustainable lifestyle. Previously co-founded and built Sapience - a successful global enterprise software product in People Analytics. Swati was awarded the ‘Woman Leader of the Year in IT/ITES’ in 2019. Outside of work, she enjoys reading, gardening and traveling.

Shirish Deodhar


  • Shirish Deodhar

Co-founded GullyBuy with the vision to simplify the local shopping experience for every household. This is his fourth start-up in the past 30 years. The first two in IT Services had successful exits and the third is a successful global enterprise product company. Shirish likes to read fiction, watch Netflix, and travel (preferably Goa on vacation and the US to meet family).

Amol Potnis

VP of Eng and Co-founder

  • Amol Potnis

Amol loves all things digital and the adrenaline rush that a strong cup of tea and the startup culture offers. He is a software entrepreneur by profession and traveler by heart. When not working, you may catch him watching ‘Tarak Mehta Ka Ulta Chasma’ with his daughter. His favorite weekend trip is ‘Go Goa’ on his motorbike.

Prasad Chitale

CTO & Co-founder

  • Prasad Chitale

Prasad has 25+ years of software industry experience. He is a founder of 3 successful start-ups. Even while working, Prasad completed a Ph.D. in Management Sciences. He is a passionate teacher, visiting faculty at several colleges and member of the Board of Studies at SPPU (Pune University) and MIT Pune. In his free time, you will catch him farming or spending quality time with his family and two dogs.

Abhay Phadke

VP Cloud Technologies & Co-founder

Abhay is a software technologist in domains such as cloud, storage, networking with 30+ years of experience in the US and India. In his free time, he enjoys reading books, bicycling, spending quality time with wife and a daughter. His favourite TV show is ‘the big bang theory’. JFYI – he doesn’t have any social media profiles!

Board of Directors

Swati Deodhar

  • LinkedIn

Shirish Deodhar

  • LinkedIn

Siddharth Sethi

  • LinkedIn

Madhukar Bhatia

  • LinkedIn

Hemant Joshi

  • LinkedIn



Download App

(GullyBuy marketplace only)

For Users/ Customers

For Stores 

(Android only)

Follow us on
  • Facebook
  • Twitter
  • LinkedIn

© 2021 - GullyBuy Software. All rights reserved.